At lg77, your privacy is not a box-ticking exercise — it is a genuine commitment. This Privacy Policy explains in plain English exactly what personal data we collect from Pakistani players, why we collect it, how we use and protect it, and what rights you hold over your own information at every stage of your lg77 journey.
Six pillars that define how lg77 handles your personal data — clearly, responsibly, and always in your interest.
lg77 does not sell, rent, or trade your personal information to third-party marketers under any circumstances. Your data stays within the lg77 ecosystem and its vetted service partners, full stop.
Every data transmission between your device and lg77 servers is protected by 256-bit SSL encryption. Your PKR transaction details, login credentials, and personal information are encrypted end-to-end at all times.
We only collect personal data that is genuinely necessary for operating your lg77 account, processing PKR transactions, and meeting our licensing obligations. No data is collected speculatively or unnecessarily.
Where lg77 relies on your consent as the legal basis for processing your data — for example, for marketing communications — you can withdraw that consent at any time by contacting our support team or updating your account preferences.
This Privacy Policy tells you exactly what data we hold, why we hold it, and for how long. There are no hidden data practices at lg77. If you ever want to know more, our support team is available 24/7 via live chat.
You have real, exercisable rights over your personal data — including the right to access, correct, delete, and port your information. lg77 will action any valid data rights request within 30 days of receipt.
As an lg77 player, you hold the following rights over your personal data. These are not aspirational — they are actionable rights you can exercise at any time.
You may request a copy of all personal data lg77 holds about you at any time. We will provide this within 30 days in a clear, readable format at no charge for standard requests.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You can update many details directly through your lg77 account settings.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain records under our gaming licence.
You may request that we provide your personal data in a structured, commonly used, machine-readable format so you can transfer it to another service provider. This applies to data you have actively provided to lg77.
You may request that lg77 restricts the processing of your personal data in certain circumstances — for example, while a data accuracy dispute is being resolved or while an objection to processing is being assessed.
Where lg77 processes your data on the basis of legitimate interests, you have the right to object to that processing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
Please read this Privacy Policy carefully. By creating an lg77 account or using any of our services, you confirm that you have read, understood, and agreed to the data practices described herein.
lg77 operates the online gaming platform accessible at lg77.org (the "Platform"). In the context of this Privacy Policy, lg77 acts as the data controller in respect of all personal data collected from players and visitors who interact with the Platform.
lg77 holds a valid international online gaming licence and operates in accordance with the data protection obligations imposed by its licensing jurisdiction, as well as applicable data protection standards recognised internationally. Our designated Data Protection contact can be reached at the email address provided in Section 14 of this policy.
This Privacy Policy applies to all personal data collected through the lg77.org website, any mobile-optimised version of the Platform, and all associated services including the lg77 sportsbook, live casino, slot games, HRG Live, Royal Fishing, and all other gaming products available on the Platform.
lg77 collects the following categories of personal data from players and Platform visitors. We collect only what is necessary and proportionate to the purpose for which it is used.
✅ Note: lg77 does not collect or store full payment card numbers. All payment processing is handled by PCI-DSS compliant third-party payment processors. lg77 retains only the minimum transaction reference data necessary for account reconciliation and AML compliance.
lg77 does not collect or process special categories of sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, health data, or data concerning sexual orientation, unless specifically required by applicable law or licensing regulation and with explicit consent where required.
lg77 collects personal data through the following channels and mechanisms:
The majority of your personal data is collected directly from you when you register an lg77 account, complete the KYC verification process, make a deposit or withdrawal request, contact the lg77 support team, or update your account profile settings.
When you access the lg77 Platform, certain technical data is automatically collected by our servers and analytics systems, including your IP address, device identifiers, and browsing behaviour on the Platform. This automated collection is facilitated in part through cookies and similar technologies, as described in Section 7.
In certain circumstances, lg77 may receive personal data about you from third-party sources, including:
lg77 processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract with you |
| Processing PKR deposits and withdrawals | Performance of a contract with you |
| KYC identity verification | Legal obligation (licensing requirements) |
| Anti-money-laundering screening | Legal obligation (AML regulations) |
| Responsible gaming monitoring | Legal obligation & legitimate interests |
| Fraud detection and prevention | Legitimate interests of lg77 |
| Platform security and technical operations | Legitimate interests of lg77 |
| Marketing communications (opt-in) | Your consent |
| Analytics and Platform improvement | Legitimate interests of lg77 |
⚠️ Withdrawal of Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to the withdrawal. Contact [email protected] or use live chat to withdraw consent for any consent-based processing activity.
lg77 uses your personal data for the following purposes, always in accordance with the legal basis identified in Section 4 above:
To create and maintain your lg77 player account; to authenticate your identity each time you log in; to process your deposits, withdrawals, and PKR balance transactions; and to provide you with your full account history and transaction records on request.
To provide access to all lg77 gaming services including cricket betting, PSL and international match markets, live casino games, slot machines, HRG Live tables, Royal Fishing games, and all other products available on the Platform. Your gaming history is used to personalise your experience and surface relevant game recommendations.
To fulfil lg77's obligations under its international gaming licence, including mandatory KYC verification, ongoing AML transaction monitoring, responsible gaming duty-of-care obligations, and the maintenance of records required by our licensing authority. These processing activities are non-negotiable and cannot be opted out of while you hold an active lg77 account.
To monitor your gaming behaviour for signs of potentially harmful patterns; to implement deposit limits, session controls, and self-exclusion measures that you activate; and to fulfil our proactive responsible gaming obligations. Please visit our Responsible Gaming page for full details of the tools available to you.
To respond to your support enquiries submitted via live chat or email; to investigate complaints; to resolve disputes regarding game outcomes, transactions, or promotional offers; and to maintain records of support interactions as required by our quality assurance and licensing obligations.
To detect, investigate, and prevent fraudulent activity, unauthorised account access, bonus abuse, multi-accounting, chip dumping, and any other activity that constitutes a breach of the lg77 Terms & Conditions or applicable law. Security monitoring is a continuous process and forms a core part of our legitimate interests as a licensed operator.
Where you have opted in to receive marketing communications, lg77 may use your contact details to send you information about new games, promotional bonuses, seasonal offers, and lg77 platform updates. You may withdraw consent for marketing communications at any time by contacting support or clicking the unsubscribe link in any marketing email.
lg77 does not sell, rent, or trade your personal data. We share your data only in the specific and limited circumstances described below, and only to the extent necessary for the stated purpose.
lg77 engages third-party service providers who process personal data on our behalf under strict data processing agreements. These include: KYC and identity verification providers; payment processors (including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank gateway partners); fraud detection and AML screening services; cloud infrastructure and data hosting providers; customer support platform providers; and email and communication service providers.
lg77 may disclose your personal data to its licensing authority, financial intelligence units, law enforcement agencies, or courts of competent jurisdiction where such disclosure is required by law, court order, regulatory directive, or in connection with the investigation of suspected criminal activity including money laundering or fraud.
In the event of a merger, acquisition, restructuring, or sale of all or part of lg77's business, your personal data may be transferred to the acquiring entity as part of the transaction. You will be notified via your registered email address in advance of any such transfer, and your data rights will be maintained by the successor entity.
lg77 may disclose personal data where it believes in good faith that such disclosure is reasonably necessary to protect the rights, property, or safety of lg77, its players, or the public, or to enforce the lg77 Terms & Conditions.
🔒 Our Promise: lg77 will never share your personal data with third-party advertisers, data brokers, or commercial partners for their own marketing purposes. Any data sharing with service providers is governed by written agreements that prohibit secondary use of your data.
lg77 uses cookies and similar tracking technologies on the Platform to ensure the site functions correctly, to analyse how players use the Platform, and — where you have consented — to personalise your experience. The following categories of cookies are used:
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens, load balancing | No — essential for Platform operation |
| Functional | Remembering your language, game preferences, and responsible gaming settings | No — necessary for service personalisation |
| Analytics | Understanding how players navigate the Platform to improve performance and usability | Yes — opt-in consent required |
| Marketing | Identifying returning players for relevant promotional communications (only for opted-in players) | Yes — opt-in consent required |
You can manage your cookie preferences at any time through your browser settings. Please note that disabling strictly necessary cookies may impair the functionality of the lg77 Platform, including your ability to log in and access games. Disabling analytics or marketing cookies will not affect your ability to play any game or access any Platform feature.
lg77 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, and for as long as required to meet our legal, regulatory, and contractual obligations. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with lg77's data destruction procedures.
lg77 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While lg77 takes all reasonable steps to protect your personal data, no system or transmission over the internet can be guaranteed to be completely secure. You play an important role in data security by keeping your lg77 account password confidential and by notifying us immediately if you suspect any unauthorised access to your account.
✅ Security Tip: Always use a strong, unique password for your lg77 account and avoid logging in on shared or public devices. If you ever suspect unauthorised activity on your account, contact our 24/7 live support immediately.
lg77 operates internationally and your personal data may be processed in countries outside your country of residence, including countries where data protection laws may differ from those applicable in Pakistan. Where lg77 transfers personal data to third-party service providers located outside the jurisdiction of our licensing authority, we ensure that appropriate safeguards are in place, including:
By using the lg77 Platform, you acknowledge that your personal data may be processed internationally as described above. You may request details of the specific safeguards applicable to any international transfer of your data by contacting us as set out in Section 14.
The lg77 platform is strictly intended for individuals who are 21 years of age or older. lg77 does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from an individual who is under 21 years of age, we will take immediate steps to delete that data and close the associated account in accordance with our Terms & Conditions.
If you have reason to believe that a minor has created an lg77 account or has provided personal data to the Platform, please contact us immediately via the details in Section 14 so that we can investigate and take appropriate action without delay.
lg77 employs age verification measures — including documentary KYC verification — as part of its mandatory onboarding process to prevent underage access to the Platform. These measures form a core part of our responsible gaming obligations.
To exercise any of the data rights described in this Privacy Policy — including the rights of access, rectification, erasure, portability, restriction, and objection — please submit a written request to the lg77 support team using the contact details provided in Section 14.
When submitting a data rights request, please:
lg77 will acknowledge receipt of your request within 72 hours and will provide a substantive response within 30 calendar days. In cases of complexity or where a high volume of requests is being processed, this period may be extended by a further 30 days, in which case you will be notified of the extension and the reason for it.
lg77 will not charge a fee for processing data rights requests unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may be applied or the request may be refused, with written reasons provided to you.
⚠️ Please Note: Certain data rights may be limited where lg77 is required to retain data under its legal and licensing obligations. For example, we cannot delete transaction records that we are required to retain for AML compliance purposes, even upon your request. In such cases, we will explain precisely which data cannot be deleted and why.
lg77 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or business operations. Where changes are material — meaning they affect the nature of the personal data we collect, the purposes for which we use it, or the rights available to you — we will provide at least fourteen (14) days' advance notice via a prominent notice on the lg77 Platform and an email to your registered address.
For non-material changes (such as formatting corrections or clarifications that do not alter the substance of the policy), the updated policy will be published on this page with the revised effective date, and your continued use of the Platform following the update will constitute acceptance of the revised policy.
We encourage you to review this Privacy Policy periodically to stay informed about how lg77 protects your personal data. The "Last Updated" date at the top of this page will always reflect the most recent revision.
If you have any questions, concerns, or complaints regarding this Privacy Policy or lg77's data practices, please contact our Data Protection team through the following channels:
lg77 takes all privacy concerns seriously and is committed to resolving any issues in a timely and transparent manner. If you are not satisfied with lg77's response to your privacy concern, you have the right to escalate your complaint to the relevant data protection authority or our licensing authority's dispute resolution body, details of which are available on request.
✅ We're Here to Help: Our support team is available around the clock and handles data queries in English. Whether you are based in Karachi, Lahore, Islamabad, or anywhere else in Pakistan, you can reach us via live chat on the Platform any time of day or night.
Now that you know exactly how lg77 protects your data, join millions of Pakistani players enjoying cricket betting, live casino, slots, and more — all backed by secure PKR transactions via JazzCash and EasyPaisa.
🔞 21+ only. Please gamble responsibly. Full Terms & Conditions apply.